Tag Archives: Rick Mathieson

Rick Mathieson – The On-Demand Brand

Rick Mathieson - The On-Demand Brand

Rick Mathieson – The On-Demand Brand Price:$0.07 Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to ‘new media’, and hello ‘now media’. Featuring exclusive insights and inspiration from today’s top marketers as well as lessons […]