Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology)

Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology)

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Central and Peripheral Routes to Attitude Change

Series: Springer Series in Social Psychology

Petty, Richard, Cacioppo, John T

Softcover reprint of the original 1st ed. 1986, XIV, 262 pp. 40 figs.

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