Jerry West – Google Best Practices Jan2010

Jerry West – Google Best Practices Jan2010

Google Best Practices Guide –

Want a top ranking in Google? Then you need the Google Best Practices Guide. Inside the guide it lists in detail what should be done to a new or old site to capture long-term organic traffic from Google.

Here’s the TOC:

Section One: Introduction
Purpose and the Goal 4
About Google 6
SEO in a Box 7
On & Off Page Factors 鈥?Google Algorithm Update 18
On Page Factors Dissected 24
Intermediate/Advanced Strategies 27
Off Page Factors 36

Section Two: Website Development Checklist
How to Set-Up Your Site for Maximum “Google Love” 38
Linking Strategies 58
The Importance of PageRank 62
Using Google Search Filters 66

Section Three: Questions & Tips
What Should I Do If鈥?68

Section Four: Developed Websites Beware
Stay Out of Supplemental Hell 83
Google Reinclusion 102

Section Five: Google Tools
How to Use Google Tools to Your Advantage 105

Section Six: Staying On Top of the Google Game
Remember 鈥淭he Big Picture鈥?118
Trusted Resources 119

About the Author 120
Appendix:
Personal Conversations with Search Engineers 123
Quick Look at Your Market 134
Tutorial: Google Webmaster Tools 145
Google Hacks and Shortcuts 165

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