Lynda.com – Analyzing Your Web Site to Improve SEO

Lynda.com – Analyzing Your Web Site to Improve SEO

In this course, SEO expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.

Topics include:

* Understanding why indexing is important

* Using the Google AdWords Keyword Tool

* Dealing with frames, iframes, and popups

* Creating SEO-friendly URLs

* Using meta tags

* Clearing source code clutter

* Building links within the site

* Reviewing page content

* Building and submitting HTML and XML sitemaps

* Getting linked to from other sites

The 2 minute next steps video from the conclusion section is missing …

Enjoy
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