$52.00
B2B Marketing Foundations – Pricing Strategies
Product Delivery : You will receive a receipt with download link through email
B2B Marketing Foundations – Pricing Strategies
”
Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.
Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.
Topics include:
- What is B2B pricing?
- Defining value
- Linking marketing and pricing
- Creating pricing tiers
- Managing pricing competition
”
Get B2B Marketing Foundations – Pricing Strategies at tenco.pro
Be the first to review “B2B Marketing Foundations – Pricing Strategies”
You must be logged in to post a review.
The Course is digital products included PDFs,Videos (MP4,TS,AVI files), Audio (MP3,M4A), Document (Word, Exel,Power Point..)
We will provide the download link accordingly with the Email address on your “Order Reciep”.
Skype : [email protected]
Related products
Everything Else
Everything Else
Everything Else
Everything Else
Everything Else
Everything Else
Reviews
There are no reviews yet.