“Yippee Ki-Yay, Motherfucker.”

I’ll tell ya this much…

It’s all true – everything they say about it.

It’s one of those feelings you’ll never forget.

And when your day finally comes…

It’ll feel like nothing you’ve ever felt before.

Your first “million-dollar-payday”, that is.

It happened to me on July 31st, 2017.

1,294 days after I made my first online sale.

You’re gonna want some proof, huh?

Good – I’d expect nothing less from you.

Comin’ your way in just a few minutes.

But first, your top 10 reasons…

To finish reading (and “swiping“) this short letter…

#10

The Obvious “Reason Why” Benefits

David Ogilvy, who purchased his direct marketing agency in 1984, said:

“Drayton Bird knows more about direct marketing than anyone in the world.”

#9

In The Past Few Months:

Elite-Level Copywriters Purchased

3,293,718 Total Ads From Copy Legends

#8

Poor-Converting Copy Is

Your Confession

A confession that you’re studying the “wrong school” of copywriting…

…and by finishing (and “swiping”) this short letter…

…you’ll discover the proven strategies used to…

…slash the common confusion and frustration suffered…

…by most of today’s struggling online business owners…

…from copywriters, freelancers, and advertisers…

…to agency owners, offer owners, and digital marketers.

Adopt these proven methods as your own…

…for EACH piece of sales copy that YOU assemble…

…and you’ll be given a very clear processfor…

…starting, finishing, and launching “winning”…

…high-converting ads, sales letters, and emails.

Sales copy designed with one single intention…

…to GROW (and scale) your online business…

…quickly, profitably, and repeatedly, using all the…

…same powerful, persuasive copywriting methods used by…

…the greatest ink-slingers the written word has ever known.

The #1 Reason Why Most

Copywriters Today

Are Screwed

Everyone knows these things – but they’re worth repeating…

>>>The Beatles… overrated.

>>>Jimi Hendrix… more luck (than talent) on the guitar.

>>>The Rolling Stones… not worth the price of admission.

>>> And Freddie Mercury… don’t even get me started on that guy.

YES, the absolute Truth is quite simple…

…the artists topping the charts TODAY…

…are far superior in every way that matters…

…as singers, musicians, songwriters, AND performers.

Wouldn’t you agree?

Of course not – because it’s certified bullshit.

We all know that OLD SCHOOL trumps NEW SCHOOL.

Especially, when it comes to music.

Hell, that applies to mostforms of art.

(Copywriting included.)

This Is The Critical Problem

For Copywriters

In 2021

Most copywriters today (oh, these poor souls)…

…are only focused on the “new”…

…while maintaining blissful ignorance of the “old”.

Scrolling and clicking around, trying to load their…

…”copy chamber” with six different “magic bullets”…

…new “strategies”… new “scripts”… new “gurus”.

New. New. New.

I see it every single day.

And THAT’S the #1 problem.

It’s Called A “Copywriting Mix” –

And It’s A Fatal Strategy

It’s the sorta botched job…

…that results from this “shiny-object pandemic“….

…in fact – you know what…

…I’ll even confess the sins of my past FIRST…

…you see, as a recovering shiny-object addict myself…

My copy used to flop harder than a belly off a 50-foot high-dive…

…for the 7 long, painful years I spent dedicated to this fatal…

…(and far-too-common) copywriting “strategy”…

…and I was destined for absolute failure…

That is, until I finally discovered how to…

…profitably “swipe” “legendary sales copy…

…and the direct-connection couldn’t be more clear…

…and the simple truth is this, my new friend…

The most PROFITABLE ads (and sales copy) of all-time…

…were ALL assembled by the “Original Copy Legends” …

…and LONG before the online guroos ravaging your feeds today…

…started peddling such rampant and dangerous misinformation

That’s Why It’s Not 100% Your Fault

(Up Until Now, At Least)

Up until now, you’ve been misled…

…by many well-intentioned (but misinformed)…

…copywriting “coaches” or “one-hit-winders”…

…who simply didn’t know any better…

Think of it like this…

…by answering the two, simple questions below:

Is the child to blame?

…the one who can’t ride a two-wheeled bike…

…because he was taught to ride a unicycle?

Is the marksman to blame?

…the one who can’t hit a 100-yard-target…

…because he was taught to use a 12-gauge shotgun?

Of course not – they’ve never been shown a better way.

…and by reading this letter right now…

…you’re being shown a better way – right here – in this moment…

…one that changes the entire trajectory of your copywriting journey.

And this “pivot” gives you a unique opportunity to take back…

…100% of the power over the full-weight…

…of the responsibility for your own success…

…no more excuses…

…no more victimization…

…no more “it’s not your fault”…

Now, here’s a critical question for you…

#7

The Copy “Kingmaker”

What’s the #1 asset EVERY world-class copywriter has in common?

…they all own (AND STUDY) significant collections of…

…proven and profitablesalescopy masterpieces…

…written by Hall-of-Fame caliber copywriters!

It’s why “swipe files” are all the rage in our business these days…

…in fact, every “Original Copy Legend” I’ve studied…

…pays tribute to the genius copywriters they, themselves, studied…

…the ones who paved the way for them – for this EXACT reason!

And every time I read one of their books…

…each time they mention an ad written by another copywriter…

…I stop everything I’m doing… hunt it down… study it…

…and add it to my personal swipe file collection.

That’s why my mine includes 4,000+ of these beauties…

...and just in case you think the Facebook “Ad Library”…

…is your best bet for building an epic swipe file…

IT’S NOT – AND THERE’S A SMARTER WAY!

…and by the end of this short letter…

…I’ll show you the exact swipe files…

…every elite-level copywriter MUST study…

…because when they’re innovated upon in the right way…

…they’re powerful enough to build digital empires.

The Biggest Misconception

About Swipe Files

The goal isn’t to copy or “ethically steal”. It’s to innovate…

…you see, everyone wants to create something brand new…

…but you can be just as successful (even more so), in fact…

…by imitating what’s ALREADY been successful in the past.

Here’s a controversial “copywriting truism” for you…

…there’s massive success to be had by innovating upon…

…the work of others, until you have great ideas of your own.

And unless you can assemble high-converting sales copy on your own…

…it’s in your best interest to COPY ideas first…

…then innovate them in your own unique ways.

As “Sir Gary of Halbert” Once Said…

He should know, he’s one of the most successful copywriters of all-time.

In fact, he flung his ink with such a big stick…

…he once wrote a 1-page, 361-word sales letter that generated…

…20,000+ paying customers PER DAY; while being…

…mailed out 600,000,000+ times…

…because it was so damn profitable for him.

(I don’t know about you…but THAT’s the only kinda copy I want to learn, study, and swipe.)

Here’s Why You Should

Give A Damn…

If you’re in need of world-class copywriting and advertising…

…you’re gonna need to learn the skills…

…you’re gonna need to have the tools, and…

…you’re gonna need to know the processes…

…to do it for YOURSELF!

The bad news is…

...the small handful of elite-level copywriters today who can do it…

…assemble true, world-class, high-converting sales copy…

…are in such high demand that you can’t hire them, not without…

…spending an absurd price (and a handsome piece of your profits)…

…and even then, you still need to wait in line.

The good news is…

…you can learn to do it yourself (and faster than you think)…

…you just need a few critical pieces in place first…

…the right “mentors” to learn from…

…the right strategies to use on your own, as well as…

…the right sales copy masterpieces to innovate upon.

Once you have all of THAT…

…the yellow-brick-road to the “Copywriting Kingdom” is paved…

…with a new, repeatable process for turning your own words into wine…

… that smashes straight through all the confusion, frustration, and…

…even the painful learning curves that most copywriters suffer from…

…it takes all the mystery out of it!

#6

The Captain Of This Crazy-Ass Ship

(For Those Who Don’t Know Me)

My name is Matt Bockenstette.

I’m the founder of Copy Legends.

I’m also the lead researcher and publisher behind every ad collection.

It’s now the fastest-growing ad collection library on the internet.

I started this project for copywriters, advertisers, and business owners.

Those just like you and me, who love to geek out over this kinda stuff.

Now, this may be a bit unconventional, but…

…I want to share some great feedback I got from a recent reader…

Are you ready for my “damning admission”?

Here’s the deal…

I’m not known as one of the “greatest copywriters alive”.

I’ve never been called a “copywriting guru”.

Hell, before today… I’d bet you’d never even heard my name before.

Is that accurate to say?

I haven’t published a “best-selling” book on Amazon…

I haven’t created a fancy copywriting “script” software…

I haven’t launched a full-scale copywriting course…

I haven’t spoken at any of the major conversion summits.

Is that what you were expecting to hear?

Here’s The Moral Of The Story…

I started Copy Legends earlier in 2020.

I felt frustrated with the misinformation being taught about copywriting.

Misinformation that’s confusing, complex, and downright dangerous.

Long story, short…

I spent 7 years trying to make my first online sale.

No joke. It was brutal. And painful.

And also, unnecessary.

Praise To Master Obi-Claude Kenobi

I owe a large debt of gratitude to the teachings of Claude Hopkins…

…along with dozens of other Copy Legends I’ve studied over the years.

…but Claude – he sparked something within me that helped to…

…MAKE SENSE of all that left me so confused.

Once I started studying his ads…

…and ads from other Original Copy Legends like…

…David Ogilvy… Eugene Schwartz… Gary Halbert…

…John Caples… Bruce Barton…Robert Collier…

…Maxwell Sackheim… Joseph Sugarman…Victor Schwab…

…Joe Karbo… David Abbott… Neil French…

…James Webb Young, and… Gary Bencivenga…

…EVERYTHING started to change…

…in the way I assembled my own copy…

…after all, “everything changes, when everything changes“.

That’s What Makes This Opportunity

So Unique (For You)…

The value of this world-class swipe file…

…has ZERO to do with me, my authority, or my experience…

…and everything to do with YOUR ability to learn from…

…the greatest “Word Warriors” of all-time.

FULL DISCLOSURE…

…every single ad I’ve collected (4,000+ now)…

…across every collection… I’ve collected myself…

…none of the ads you’re about to access were bought and repurposed.

And, if it does help to boost my “authority”…

…I have tasted success online as a direct result of…

…investing in the evolution of my copywriting abilities…

As They Say…

“The Proof Is In The Profits”

January 15th, 2014.

The day I made my first online sale.

That first year, my online business generated $127,017.62in sales.

The very next year (last 7 months)… $932,921.84 in sales.

The year after that… $3,285,932.62 in sales.

The year after that… I sold my businesses for low 7-figures.

One of the lump-sum payments being my first “million-dollar payday”.

(***I’ve been “Facebook Slapped” for providing personal income proof in the past… so I’ve included it in a follow-up email after I send you my “Profit Swiping Guide”… and a sneak-peak at the exact “5-Step Ad Copy Sequence” I used to launch Copy Legends.)

So, Why Am I Telling You All This?

To illustrate a vital point for every single copywriter…

…that YOUR ability to assemble high-converting sales copy…

…is your single greatest money-making skill you can ever acquire.

For those businesses in my “early years”…

…I was in charge of “words” and “numbers”, while my…

…business partner handled day-to-day back-end operations.

It was that early success when I realized the power of my own words…

…and my passion for copywriting, advertising, and studying…

…the “Old School Masters” has continued to grow ever since.

Today, I put all my time and effort into Copy Legends…

…and as a result – it’s been a raving success…

…because it was born out of NECESSITY – not of desire.

#5

The Best Goddamn Ad Collection

Of Its Kind

It’s a swipe file collection like you’ve never seen before – guaranteed.

Inside, you’ll discover first-hand:

>>> What the highest-converting ads in the world look like…

>>> How to turn your swipe file into your most powerful asset…

(I’ll also show you the top 10 most popular swipe files from last month.)

And not only that, but ALSO, here are the…

Top 5 Reasons Why You’ll Love Owning

This Lifetime Resource:

And It’s Because Of

THESE Reasons…

That EVERY world-class copywriter and advertiser today…

…the ones who earn $1 million… $10 million…

…and even $100 million per year online…

…ALL have massive swipe files of the most successful ads of all-time.

Because of the strategies they study in the old-school ads they collect…

…are advanced-level techniques that can…

…breathe NEW LIFE into dead and underperforming offers…

…and help to transform and scale them into 6-, 7-, and 8-figures in sales.

And that’s why I’m most excited to share this brand new ad collection with you right now.

INTRODUCING:

Now, Don’t Go Getting The Crazy Idea That…

“Profit Swiping” Claude’s most profitable copywriting strategies is difficult…

…just because the most successful copywriters of all-time did, too…

…because these strategies are simple and natural, and yet, they…

…become conversion powerhouses when studied and innovated upon.

In total, here’s everything you’ll be given inside the “Legendary Ads Vault: Claude Hopkins Collection”…

#4

The Best News Of All

The 1,621 Claude Hopkins ads you’ll be given in the next few minutes…

…that’s “just the top” of what you’re about to receive, because…

…after years of studying Claude Hopkins’ life’s work…

…I’ve also come across some incredible, rare pieces of…

…Claude Hopkins’ work that helps to “connect-the-dots”…

…between the wisdom of his most profitable ads and his results…

…and you’re about to see it all on the screen in front of you.

YourFREEBONUS 4-Pack

BONUS #1:

Scientific Advertising

by Claude Hopkins

The book that forever changed the face of modern advertising. The single book recommended by more “Copy Legends” than any other book over the past 97 years.

BONUS #2:

My Life In Advertising

by Claude Hopkins

The second book which marks Claude Hopkins’ legacy and the blueprint to his advertising success… that takes you “behind the scenes” to reveal his strategies and word magic.

BONUS #3:

“Legendary Headlines Vault”

Claude Hopkins Collection

This legendary headlines collection includes 7,606 total headlines written by Claude Hopkins. Discover his strategies for how he structures, formats, and positions each headline.

BONUS #4:

Rare 1910 Speech Given by

Claude Hopkins

On May 25th, 1910, Hopkins gave a famous speech on a paper he wrote… for the Publicity section of the National Conference of Charities and Corrections.

EverythingYou’reAbout

To Be Given:

#3

The “Competition”

Claude used this classic closing headline across many ad campaigns.

Why? Because it worked so well, of course.

Here, I encourage you to do the same.

Or, I can show you what you’ll find:

#2

The Price – Let’sReasonTogether On It

I built this collection by standards of my own…

…and they’re uncommon standards, because…

…it required me to scan through 100,000+ pages of vintage…

…newspapers and magazines in order to find each unique ad…

…and organize them all in chronological order for you.

And its single biggest sensation is the price at which I offer it to you…

…because the master “Claude Hopkins Collection” itself…

…the very first volume within the “Legendary Ads Vault”…

…results from a deep desire to provide you with the…

…highest degree of value a resource like this can provide.

So, if I’ve done that – and I believe I have…

…then the price is both unique and sensational, and thus provides you…

…with more value for your money than any other swipe file in existence…

…and I welcome (and encourage) you to decide that for yourself.

The FINAL STEP Before Launching:

PRICE. That’s what it always comes down to, doesn’t it?

It was one last critical decision I still needed to make.

And boy, oh boy…

I ran through the gauntlet on this one!

Here was my original logic:

With immediate, lifetime access to the entire…

…”Legendary Ads Vault: Claude Hopkins Collection” (1,621 unique ads)…

…Scientific Advertising AND My Life In Advertising…

…the Claude Hopkins “Headlines Vault” (7,606 total headlines)…

…AND ALSO, his rare 1910 speech on the psychology of advertising…

A one-time payment of just $497 woulda been considered the…

…“Deal-Of-The-Decade” to every ambitious and open-minded…

…“True Student” of copywriting and advertising.

And at that price, it made perfect, logical sense…

…and then when you compare the “Price-Per-Ad” value with the only…

…other option (for $100 less, too)… it was an absolute no brainer.

It would’ve been a difference of:

>>> 60 ads for $597 ($9.95 PER AD) vs.

>>> 1,621 ads for $497 (just $0.31 cents PER AD).

**CUE: GLOBAL SHITSTORM**

When the Coronavirus pandemic started wreaking havoc…

…the world changed overnight as fellow copywriters…

…business owners and consumers alike began to struggle.

Then came the $6 Trillion Stimulus Package…

…issued by the U.S. Government because the financial devastation…

…had begun to outgrow our ability to keep up with it.

Because of that…

…I decided to make a “price pivot” and deliver even more value to you…

…by offering the largest Claude Hopkins Ad Collection in existence…

…for just $97.

Hell, at THAT price, you woulda owned – for life…

…1,621 of the most successful ads the world has ever seen for just…

…$0.12 cents each – 8,187% more value than the only other option…

So, after considering the Arkham Insane Asylum at first…

…I decided to do something batshit crazy, by all definitions…

“Pay What You Can”

The Final Price:

Just $7

Some called me crazy.

My brother, he called me a moron.

I’ve been called worse.

You see, the value of this collection IS NOT on the price you pay for it…

…its true value lays in the useful knowledge you discover…

…and how you apply that newfound knowledge…

…to assemble “winning” sales copy with the INTENTION to profitably…

…grow your business through the power of your own words…

…because the value of Claude Hopkins is absolute.

So, WTF Am I Doing Giving Away $909,126,315 Of Value…

…For Just $7?

That’s a great question – with a simple answer…

…you see, as the publisher of Copy Legends…

…I did some “global pandemic” research on what…

…the most important “buying factor” is for consumers right now…

And what I found didn’t surprise me, but it was the…

…exact reminder I needed to present this opportunity to you…

…in a way that prioritizes… how much you spend TODAY.

…(regardless of how much value you receive in return)…

That’s Why You Have The Opportunity To

“Pay What You Can”

This means the minimum is just $7…

…so you’re in complete control,you hold all the power…

…and you have the opportunity to place your own value on owning…

…the largest Claude Hopkins swipe file on the planet (literally).

For some…

…$7 is all they have to invest in their copywriting abilities right now.

…and that’s why this opportunity was designed for them.

For others…

…they’re fortunate enough to be in the position to pay a little more…

…and that’s why this opportunity was designed for them, too.

For instance, Robert B…

…who paid $100, because his value of this asset far exceeded just $7.