Fade To Black by Joey Xoto

Want the ONE SKILL every business owner needs to comfortably charge top dollar prices, and KNOW you’ll make sales?

Discover The Astonishing Video Creation Secrets That Turned A Flat Broke Teenager Into The Founder Of A $30,000,000 Business

No Templates. No Apps. Get The Most In-Demand Skill On The Planet And Start Creating (And Charging For!) Videos That Are Truly Unique

Let Me Ask You One Question:

If you want clients beating a path to your door like a herd of stampeding elephants, content that has people’s jaws dropping in amazement, a subscriber list growing so fast it could leave a Maserati GranCabrio in the dust and sales videos that convert so hard, televangelists are calling you for tips…

This one?

Or this one?

You don’t need me to tell you how important video is. It’s EVERYTHING.

The better your videos look, the better you look. The more people trust your content. The more people are swayed by your sales videos. The more people follow you on social media.

How do I know? Because I’ve built a $30,000,000 business on making truly incredible video.

Barely anyone has this skill. Which is why it’s the most valuable skill you can have.

And right here, right now, I’m going to show you how it’s done.

I’m Joey Xoto, And If I Lost Everything Tomorrow, I Wouldn’t Care. This Is Why.

There were 2 days that changed my life.

Day 1

I was 9 years old at my cousin’s wedding. He gave me the cheapest, most battered video camera you’ve ever seen, and asked me to record their big day. I did, and haven’t put cameras down since.

Day 2

I was 21, at Paddington Station in London. I didn’t know it at the time, but I was recording the video that would lead to me generating over $30,000,000.

Back then, I was in an endless cycle of final reminders. I couldn’t pay for a coffee, let alone my rent.

I had almost nothing. No job, no house. I’d been bankrupt at 19. No wife – my girlfriend and I were in love, but I was far too broke to get married.

But There Was One Thing I DID Have… And I Owe It Every Cent Of That $30,000,000

I’ll say it again: video creation is the most powerful skill you can have.

• Not SEO
• Not copywriting
• Not paid traffic

But when most people think ‘video creation’, they think using an app. Editing a template and hitting a button.

Now, those videos are fine. They’re great tools. My own company, Viddyoze, is the biggest and best of those apps.

But when you’re using a template, so can everyone else.

Creating Incredible Video Gave Me Something Worth Far More Than $30,000,000… And You Can Have It Too

Don’t get me wrong, the money and success are great. But the most valuable thing?

It’s the CONFIDENCE.

I’ve been broke. And I’ve been kinda OK, but always a bit worried that being broke was just around the corner. Sometimes that was worse.

But now, I’m confident that’ll never be a problem again.

Because when you build a business based on a proven, in-demand SKILL, you’ve always got something to fall back on. I could lose everything tomorrow – my business, my house, my bank account, my contact book. But as long as I have this skill, I can find clients, and I can get paid.

Imagine for a second, never having to worry about losing your job. Never having to worry about finding another client. Never having to worry about what the future may hold.

That’s what security looks like. Because when you’ve got a skill like this, it can never be taken away from you.

This is Fade To Black

This is everything I know.

It’s a lifetime’s work of testing, tweaking, exploring, investing, and fine tuning every aspect of creating the perfect video for marketers. And now I’m putting it in YOUR hands.

No Fancy Equipment, Expensive Software, Or Previous Experience Required

This isn’t magic.

You will need some equipment, but it’s all affordable, and most of it you probably have. (Got a smartphone? That’s most of it right there)

As for experience… by the time you’ve finished this course, you’ll be walking in front of the camera as easily as Brad Pitt, and have the swaggering confidence behind it of Quentin Tarantino.

Over 40 Videos, PDF Transcripts For Everything, And ‘Imprinting’ Worksheets Build Into the Most Comprehensive Video Course The World Has Ever Seen

Module 1: The Building Blocks

All good skills are built on a solid foundation. This module gives you the grounding you’ll need to reach the highest level.

• Where you are now and where you need to be: everything it takes to get a fine-grained understanding of how to create high-quality videos for marketers.
• How the building blocks all fit together to create a profitable skill-set that’ll last you a lifetime.

Module 2: The 30 Million Dollar Video Anatomy Class

A great video starts with a great script… but this isn’t (just) about copywriting. For truly GREAT video, you need to understand how the whole thing fits together… and this module lays it all out and gives you a framework you can use to make your own masterpieces.

• How to build an Avatar that speaks directly to you audience, have them feeling like you know them better than they know themselves, and desperate to do what you ask!
• Use the 8-step FTB Method to create a winning script that’ll hook in your viewers for the entire ride, right up until you ask them to buy.
• Create a KILLER hook using the infamous 3-6 second rule, and watch your video exceed all expectations.
• Got nothing interesting to say? Doesn’t matter. With the ‘4P’ method you’ll be able to create a compelling story from thin air.
• Ever found an offer that was so tempting you laid awake at night, unable to sleep until you hit the button? You’ll discover how to craft one.
• The 5 Horsemen: some people manage to create incredible-looking videos that still bomb. And it’s because they did one (or more) of these five things.
• Create videos ready to dominate YouTube with the YouTube Engagement Formula and let the world’s largest video search engine become your personal playground.

Module 3: The Simple Art Of Video

Why can some people create beautiful shots off-the-cuff with a smartphone, when others can’t manage it even with the best equipment? It’s because they understand video as an ART. And with this module, even a finger-painter can turn into Vincent Van Gogh.

• The secret trick to framing the perfect shot. This is incredibly simple, always works, and when you know it you’ll never take a bad shot again.
• How to create the classic creamy bokeh (ever seen those gorgeous blurred backgrounds that make the foreground come to life? Yeah, that)
• How to switch focus fast for a super-dynamic intro sequence
• What do they tell you on day 1 of video school? Always use a tripod. Yeah, no. Use a tripod when it’s RIGHT to use one – you’ll see when they help, and when they’ll wreck your whole shot
• Why you should NEVER touch the zoom button… and what you should do instead (your shots will get ten times better overnight)
• ISO, frame rate, shutter speed, aperture, waveforms… we’ll demystify your whole camera. You’ll know exactly what every button does, when to use it, and when to leave it the hell alone.

Module 4: Lights, Camera, Action

A complete no-holds barred guide to planning and shooting video. Usually, this module alone would be the entire course. For you, it’s just one piece.

Module 5: Editing Like A King

Did you know between 1981 to 2013, every Best Picture winner had also been nominated for the Film Editing Oscar? That’s because editing is the kingmaker, and this module is your masterclass.

Module 6: Optimize. Publish. Convert

Now you’ve got an incredible video, you need to make sure it looks as good on the internet as it does to you. This final module covers how to make sure your video will turn all the right heads.

You Can Jump To The Top Of The Marketing Food Chain… But Only If You Act NOW

Being able to deliver video like this is a HUGE advantage in everything you do.
And given how long it’s taken me to build this advantage for myself, I hope you can understand that I don’t want everyone to have it.

So we could have offered this course for $997. It’s 22 years and over $30,000,000 of knowledge.

But that limits it to just the people already doing well, and I’m not here to help lucky guys get luckier.

So here’s the deal.

This Is The Opportunity Of A Lifetime

You won’t find anything like this anywhere else.

It’s guaranteed to make every video you create as good or better than anything in your niche.

Just imagine it: your content videos being the ones people share. Your sales videos generating better conversions because you know how to use lighting and music for a one-two emotional punch before the script has even started. Your clients being floored with what you deliver.

Because this is what you could have, with Fade To Black on your side. When people think of incredible video, they’ll think of YOU.

What, You Want More? Because You’ll Also Get The Previously Unreleased Xoto ‘Desk Sessions’, Absolutely Free

The Fade to Black course is everything you need to find huge success with video.

But these desk sessions are special. In them you can watch over my shoulder as I put videos together in real time.

Plus, I’ll be covering some HUGE case studies that’ve taken me from broke teenager to founder of a massive successful 30 million-dollar company.

• The $30,000,000 Viddyoze Story – This is the story of using video to make Viddyoze most successful internet start-up ever and there’s nothing in here that can’t be replicated.
• The $600,000 4-Day Product Launch – A fascinating study of how we leverage b-roll and animations and some sneaky editing tricks to create a $600,000 sales video.
• The Stock Footage Challenge – I was challenged to make a killer video using only FREE footage, the results were impressive, so if you’re looking to make killer video on a SERIOUS budget makes sure you check this out.
• What do they tell you on day 1 of video school? Always use a tripod. Yeah, no. Use a tripod when it’s RIGHT to use one – you’ll see when they help, and when they’ll wreck your whole shot
• Why you should NEVER touch the zoom button… and what you should do instead (your shots will get ten times better overnight)
• ISO, frame rate, shutter speed, aperture, waveforms… we’ll demystify your whole camera. You’ll know exactly what every button does, when to use it, and when to leave it the hell alone.

A small investment now puts you in a place very few marketers will ever reach

Sales. Subscribers. Engagement. It can all be achieved through the power of professional video… and the industry secrets you’ll discover inside Fade To Black.

The ability to create awe-inspiring video isn’t just a licence to print money… it’s an instant side-hustle… a way to make your blog, website and social media channels stand head and shoulders above the chasing pack… and an insurance policy in case ‘regular’ work dries up.

The videos and marketing skills you get in Fade to Black allow you to virtually create money from thin air, anywhere in the world.

Fade to Black is how you carve out a place online to call home.