Intermediate GTM Course + Advanced Topics by Julius Fedorovicius

This course is designed for those who consider themselves as intermediate Google Tag Manager users and want to learn more. If you’re already familiar with basic concepts as tags, triggers, variables, data layer, how to use the preview and debug mode, how to track standard interactions and conversions, this course is just what you need (because we’ll dive much deeper).

This course is right for you if:

• You’ve been using Google Tag Manager regularly at least for the last 3-6 months. It is recommended for you to have completed my GTM for Beginners course (or something of a similar level).
• You’re not afraid of becoming a technical marketer (because we’ll also cover such topics as HTML, CSS, DOM, Regular Expressions, cookies).
• Consider GA Enhanced Ecommerce implementation via GTM to be a real headache
• You want to be sure that your tracking implementation is solid and tested
• You feel that you do not know Google Tag Manager’s full potential

This course is not for you if:

• You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
• You are afraid of “getting your hands dirty” with HTML, CSS, DOM, Regular Expressions, etc.
• You think that GTM can/should 100% replace developers in your projects.
• You don’t know Google Tag Manager fundamentals well. P.S. My GTM for Beginners course is the perfect first step before taking this intermediate/advanced course.
• You expect to learn JavaScript here. Even though we will be definitely using JS code snippets, they will be ready-made. There is still a lot for you to learn in GTM, even without JavaScript.

This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.

Let’s have a really quick reminder of what Google Tag Manager is and how does it work. That way, we’ll all be on the same page and ready to proceed. Topics covered:

• What is GTM?
• What are tags, triggers, variables?
• What is a Data Layer and Auto-event tracking?

Beginners should already know what Data Layer is. However, there’s much more under-the-hood that you should know as well. Topics covered:

• Data types in JavaScript. How is that related to the Data Layer?
• Data Layer essentials
• What is Data Model in Google Tag Manager?

Beginners are already familiar with the most common GTM variables (e.g. Page URL, Click Class, GA Settings Variable, Data Layer Variable, etc.). However, the true GTM power lies within other, less popular variables. Topics covered (but not limited to):

• URL Variable
• Auto-event variable, DOM Element variable (+ introductions to HTML and DOM)
• 1st party cookie variable (+ introduction to cookies)
• JavaScript variable, Custom JavaScript variable
• Lookup and Regex table variables

Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors.Topics covered:

• Trigger essentials + some tag firing settings/options
• CSS Selectors in GTM triggers (+introduction to CSS Selectors)
• Testing CSS Selectors
• An easy way to get started with CSS Selectors
• Drawback of CSS Selectors + why they should not be abused

Enrich your Google Analytics data with what is specific to your business. Topics covered:

• Setting custom dimensions
• Setting custom metrics
• User ID

Get immediately download Julius Fedorovicius – Intermediate GTM Course + Advanced Topics

Web tracking implementations are not a walk in a park. They might involve some serious technical challenges that require a lot of time and effort to solve. Let’s learn how to tackle them. Topics covered:

• Cross-domain tracking with GA & GTM (+ there is an in-depth video case-study of Cross-domain tracking in the bonus module)
• iFrame tracking with GA & GTM
• Introduction to Custom Task

Any tracking implementation is useless unless it is properly and thoroughly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your QA (Quality assurance) skills and will help you create a solid GTM setup. Topics covered:

• Preview and Debug mode (in-depth)
• The main principle of GTM testing and debugging
• Developer tools in Google Chrome
• Useful browser extensions (and how to use/apply them in action)

This is NOT just a general 20-minute overview of how things should work. Enhanced Ecommerce (EE) setup is difficult and includes many nuances. This module will take you through the entire process of the EE implementation via Google Tag Manager. Topics covered:

• Introduction to Enhanced Ecommerce
• Overview of an implementation process
• Planning
• Enabling EE features in GA
• Preparing a task for a developer
• Google Tag Manager configuration
• Testing and debugging
• Best practices

This module is optional. It consists of lessons that were not added to any of the main modules but are still useful (e.g. a very in-depth cross-domain tracking case study with multiple scenarios).