John McIntyre – McIntyre Method Masterclass

• • The number 1 thing you need to know before you begin writing a single email
  • How to write autoresponders with ease (instead of staring at the screen)
  • An in-depth look at the 4-step process I use to write autoresponders for clients (clients pay thousands of dollars for my emails – and I’m going to reveal exactly what I do for them)
  • A unique concept that makes autoresponders a “cinch” to write
  • One often-overlooked word that underlies ALL effective copywriting
  • How to make your email copywriting much more satisfying and fulfilling
  • How to kick off the email copywriting process with a bang (like a general, you have to start from a position of strength)
  • One magic word that can transform your marketing (not just your autoresponders)
  • What is the most important element of writing an autoresponder?
  • Most business owners make this COMMON mistake (it’s so easy to avoid you’ll kick yourself for missing this one)
  • Nail this and your autoresponder will “write itself”
  • 2 things you must know about your prospects before you write a single email
  • A weird but surprisingly simple secret from the world’s greatest copywriter
  • The driving force of your marketing (and how to master it)
  • Simple (but rarely used) strategies that take you inside a prospect’s brain and show you his deepest dreams and desires
  • Why you need to talk to the marketplace (including a simple 3-question survey to send to your list)
  • Writing great emails all comes back to this 7-letter word
  • A simple analogy that triggers a “light bulb” moment in everyone I tell it to
  • 8 questions you must answer about your product before you write a word of copy

• • Why most people get this step backwards (and how to break the pattern)
  • How to turn your notes from Week 1 into a sophisticated autoresponder outline
  • How to rapidly generate content ideas for your email autoresponder sequence
  • A super-fast strategy for creating an autoresponder outline (I use this with clients regularly)
  • Common mistakes that almost everyone makes with email autoresponder content
  • My personal email copywriting “best practices” checklist (the result of numerous projects with various clients)
  • Several keys to compelling content (you won’t hear this on any run-of-the-mill marketing blog)
  • Why content is NOT king when it comes to email marketing
  • A crucial step you MUST take before you begin writing your autoresponder
  • Simple tricks that guarantee you’ll follow through with your writing (this is a life-saver for anyone who has ever tried to write but never finished)
  • A nifty strategy that causes your open rate to INCREASE over time (common wisdom states that it should decrease but I’ll explain how it doesn’t have to be that way)
  • Why Hollywood screenwriters are the best email copywriters
  • Weird (and effective) lessons from talk show radio you can apply to your emails

• • Why subject lines don’t matter (and more importantly, what DOES matter)
  • How to use PS’s to “sell without selling”
  • When to pitch your products (and how to do it without pissing people off)
  • Should you send daily emails?
  • What tone of voice do people respond to most?
  • How to use psychological hacks to trigger a “flow state”, that magical moment where everything you write is golden
  • Simple strategies that get prospects addicted to reading your emails
  • How often should you put links in each email?
  • The single BIGGEST thing you need to focus on when writing your emails
  • Plain text or HTML – what’s the verdict?
  • How long should each email be?
  • 7 ways to open your emails that get readers instantly engaged
  • Naughty subject lines that make me cringe (but I always open the email)
  • How many emails should your autoresponder sequence be? (my answer will surprise you)

• • How to create a landing page properly (and, why this is one of the LAST steps, not the first)
  • What email autoresponder service should you use?
  • Where should you put your opt-in form?
  • Do blog sidebar opt-in forms work?
  • How I DOUBLED a client’s opt-in rate by making it HARDER to opt-in
  • Why “put your opt-in form above the fold” is complete NONSENSE (and what you should do instead)
  • When it comes to landing pages, this is where the goo-roos get it all wrong
  • One of the biggest marketing companies on the planet makes this DUMB email marketing mistake (you’ll be dumbfounded at how stupid this mistake is)
  • Little-known problems with popular email autoresponder providers
  • Why burying your opt-in form below TONS of content increases opt-ins (not decreases like most people would think – however, there’s a right way and a wrong way to do it, and I’ll show you the right way…)
  • What metrics should you track? (I NEVER look at open rates)
  • How to measure the success of an autoresponder
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