Optimize Coach by Brian Johnson

Master Yourself. Serve Heroically. Empower Others To Do The Same.Let’s change the world. One person at a time. Together. Starting with you and us. Today.

​​Optimize Coach Overview

300-Day Guided Program

Learn + apply the best of Ancient Wisdom and Modern Science in just a few hours each week.

Study Anytime, Anywhere

Watch or listen (via desktop or app) and build your personal daily protocol — all on your schedule.

Join World-Class Experts

Connect with leading authors & teachers in virtual Live Coaching sessions up to 10x per month.

Be Held Accountable

Step up to the Standards for Certification and support your Optimize Buddy to do the same.

Optimize Energy, Work, & Love

Change your life via a scientifically-proven protocol — and learn to Coach the same process.

Masters & Coaches

Be a virtuous, heroic leader — whether you’re a startup CEO, a super-parent, or a Pro Coach.

A 300-Day Step-by-Step Program

​​The best wisdom and biggest ideas from Ancient Wisdom and Modern Science, spanning over 600 books, teachers, and traditions from every domain of Optimal Living, distilled into a single practical program that you can do anywhere and complete on your schedule.

Connect With Our World-Class Faculty

Team Optimize is joined by world-leading experts in productivity, peak performance, psychology, entrepreneurship, behavioral change, and more — including ground-breaking researchers, former Navy SEALS, best-selling authors, and elite Coaches. All to help you master every facet of your life, and help others do the same.

Join an Inspired Community

Form life-changing relationships with a community of Optimizers who are ALL-IN on actualizing their potential in service to the world. Connect with a global network of entrepreneurs, professional coaches, parents, executives, teachers, doctors, artists, athletes, therapists, and more through Live Coaching in our virtual Optimizing Dojo, an individually-matched Optimize Buddy, the Optimize Social platform, and in-person community events.

Earn Your Optimize Coach Certification

Demonstrate expertise of the Optimize Protocol, Theory plus Practice plus Mastery, expressing the best version of yourself more and more consistently in Energy, Work, and Love, while being held accountable to our daily habit-based standards. Upon completing the Optimize Coach program, celebrate your achievement with other graduates from around the world as we re-commit to being the change we want to see and giving our families, communities and world all we’ve got.

Experience Scientifically-Measurable Change

You should count on your training to actually work, which is why we’ve partnered with one of the world’s leading wellness labs to empirically validate the efficacy of our approach. Early results are compelling. In the words of our research partner, the data shows that, “Bottom line: the program seems to have massively positive effects!” (They also said that the effect sizes are “like getting hit by a bus, but in a good way.”)

What Will Your Story Be?

Explore Optimize Coach through the experiences of past (and current!) participants: people just like you, who committed to Optimizing their lives and actualizing their potential.

Our Commitment

We’re committed to giving you our absolute best in helping you become the most virtuous, heroic, energized, best version of yourself — so that you can most powerfully help others do the same, and so that we all have the strength to change the world together.

We intend to make Optimize Coach the most astonishingly priced program in terms of money invested to return on your life.

And, very importantly (!!!), the cash you invest will be the SMALLEST part of your investment. Expect to pay a LOT in terms of time and energy and courage and grit and actually DOING THE WORK.

In fact, if you *are* doing the work and *haven’t* noticed an impact on your life within the first 60 days, we’ll refund your payment. (And if at any point during the course of the program you decide that Optimize Coach isn’t for you, we’ll work with you to find a solution and make it right.)

Get Reimbursed by Your Employer

Want help getting reimbursed by your employer? Click here to download a proposal template. Most organizations are happy to reimburse tuition expenses for professional development.

Want to Build an Unstoppable Team?

Bring out the best in your organization by bringing out the best in each member of your team. Build collective confidence, increase productivity, focus, and quality of work, while also supporting your employees to thrive beyond the workplace.