Philip Vandusen – Brand Strategy 101

Learn Brand Strategy

and Sell Bigger Projects

Classes Start Soon!

What’s Inside Brand Strategy 101

Module 1

STRATEGIC COMPONENTS

Module Description: We’ll de-mystify brand strategy and show you that it’s not as complicated as many people would have you believe. We’ll define some of the key terms and tools and illustrate how you can use it to increase your revenue.

Module Highlights:

• Brand Strategy Terms and Tools
• The Goals of Brand Strategy
• 12 Components of Brand Strategy
• The Strategist Mindset

Module 2

BRAND DISCOVERY

Module Description: You’ll learn how to engage more deeply with your clients. Find opportunities to increase scope of your projects. Communicate the ROI of Strategic Brand Design so you can get paid to do it.

Module Highlights:

• The Discovery Call
• Stakeholder Interviews
• How to Sell Strategy

Module 3

BRAND ASSESSMENT

Module Description: Learn to understand how a business functions holistically. Learn how to assess the client’s brand assets and activities. Discover how to tell if they have everything they need to accomplish their goals. Attain the skills to sell-in additional work.

Module Highlights:

• Business Model Canvas
• How to conduct an Internal Brand Audit
• How to up-sell more work

Module 4

BRAND COMPARISON

Module Description: Learn to audit and map the competition in a compelling visual way. Learn how to assess the client brand’s competitive landscape to expose strategy and project up-sell opportunities.

Module Highlights:

• Competitive Audits
• Brand Mapping
• Brand Differentiation Strategies

Module 5

BRAND DEFINITION

Module Description: Learn to use a suite of proven brand strategy tools and how to apply them to client projects. Classic brand strategy techniques and tools will be fully covered – demystifying what it takes to do high-level brand strategy.

Module Highlights:

• Brand Strategy Statements
• Customer Avatar Techniques
• Pyramids and Personalities
• Brand Archetypes

Module 6

BRAND VISUALIZATION

Module Description: Learn how Strategy and Design intersect and inform each other. Learn to create creative visualizations of strategy, bringing the brand to life in visuals and words.

Module Highlights:

• The One-Page Visual Creative Brief
• Defining Color Direction
• Creative Anchors and Strategic Design

Plus These Bonuses to Help You Become a Strategy Master

Bonus 1

Private Facebook Group

Get exclusive access to a private Facebook group where you can engage with Philip and your fellow students and get all your questions answered.

(A $497.00 Value)

What You’ll Get:

• Weekly LIVE Q+A sessions where Philip will answer all your questions so you are confident with your mastery of the course content.
• Direct access to your fellow students, so you can network, share ideas, resources and help each other succeed.
• Extra resources and exclusive content to add rocket fuel to your brand strategy learning journey.

Bonus 2

The Brand Strategy Toolkit

A complete digital collection of the brand strategy tools covered in the course in .pdf form format, making it as easy as filling in the blanks to create your documents.

(A $697 Value)

What You’ll Get:

• 20+ Proven Brand Strategy Tools with illustrated case study examples of how they are used.
• Worksheets and Checklists to make executing a brand strategy project as easy as possible
• All the tools are unbranded, so all you have to do is add your logo to use them in client projects.

Bonus 3

Strategy Project Process Map

This process map and discussion guide will illustrate the components of a brand strategy project start-to-finish and define the terminology so you can start communicating to your clients in a whole new way immediately.

(A $297.00 Value)

What You’ll Get:

• The building blocks of a brand strategy project – so it’s easy to design and visualize a project
• How and where to utilize this tool when working with your clients on their brand.
• Examples of strategy project process maps to build your confidence and your clients trust in you.