Rache – Standout Shopify

Rache – Standout Shopify

ELEVATE THE E-COMMERCE EXPERIENCE
Design & develop virtual storefronts that stand out from the digital crowd—and send ideal high-ticket clients knocking at your door.

WHEN ONE DOOR CLOSES, A browser window OPENS
Since the lockdown, many businesses have closed their physical stores and moved to a new address: their website domain. Now’s your chance to help them set up shop online, but what if you can’t figure it out on your own? Luckily, becoming a Shopify expert is now within reach.

Does any of these ring a bell to you?
I wish to offer Shopify design and development but clueless where to start
I’ve been developing Shopify websites but I am too reliant on built-in sections available in Shopify themes and I am outsourcing every little customization
I tried to learn coding in Shopify but the courses teach how to develop theme from scratch and they are quite overwhelming and intimidating

IMAGINE IF YOU COULD
BUILD SHOPIFY SITES WHERE BUYERS LIKE to take a scroll

1. MAKE IT Easy 
Help buyers make an informed decision by making sure that the website is clearly laid-out, fast, responsive and strategic.
2. MAKE IT Distinctive 
Learn the CSS code, i.e. the universal love language of browsers, so you can finally style existing Shopify sites to be true to their values & brand identity.
3. MAKE IT Delightful 
Think outside the template by exploring Liquid, the language that defines the architecture of Shopify stores—adding custom sections & elements that makes the scrolling experience delightful.

You’re learning our end-to-end process from pitching to Liquid coding.

STANDOUT SHOPIFY
THE ONE-STOP shop FOR SHOPIFY
DESIGNERS & DEVELOPERS
OF ALL LEVELS
This is the most comprehensive and most supportive Shopify course and community    that will enable you to create stunning storefronts your clients & their customers would leave 5★  for.

EVERYTHING YOU
NEVER KNEW You Needed

1. MODULES & LESSONS

IN-DEPTH MODULES & LESSONS
Discover what it takes to be a go-to Shopify design expert. All in engaging, beginner-friendly video format from start to launch. I’m not holding back on the industry secrets I’ve learned after 5 years of building sites in this e-commerce platform.

ESENCIA THEME
To effectively build your expertise in Shopify,  mastering the architecture of one theme is key.  This technical expertise will also allow you to properly scope and price projects. And to make sure that you have the best learning experience, we provide a premium theme exclusive to Standout Shopify students. After mastering this premium theme, you can easily adapt the concepts to customize ANY Shopify theme (free or paid). More so, you’ll learn how to build your own theme (if you are inclined to), similar to how we approached building Esencia. This can be a source of more scalable income in the future.
This course teaches you how the website builder works in the most hands-on way: setting up this exclusive base template so you can use & modify it for all your future sites. It’s still Shopify, just without all your usual design constraints.

License
UNLIMITED License
Esencia is a minimalist theme that can be adapted to the needs of any industry. Inside the course, I encourage you to the most out of its flexible architecture by staging it as the base for your next Shopify projects. No additional purchase required—if you can build it, you can use it.
Integration

Integration

SEAMLESS Integration
Not only does it complement the signature Standout process. This theme was also built to work nicely with Shopify apps, making it that much easier for you to install third-party extensions from the app store. All that’s left to do is plug & play before launch.

Design
MODULAR Design
Sleek & sophisticated layout made with you in mind. Esencia consists of multiple section presets that you can arrange in countless configurations. We’re studying this theme page by page as we make progress on lessons in our core curriculum.

KEY FEATURES

We packed Esencia Theme, the premium theme we developed exclusively for Standout Shopify students,  with the most sought-after eCommerce features such as color swatches, cart drawer, mega menu, content tabs, marquee and more!
These section templates can be added to any page (product, about, contact et al). These sections can be added to ANY SHOPIFY THEME as well.

Sliders
With split & full-width options
Power Section
Vertical Tabs
With Customizable colors and widths
Split Sections with Images, Videos & Text
Sticky Texts
Collection Section
Power Section (Grid Option)
Power Section (Inline Text & Image)
Text and Image Marquee

CORE CURRICULUM
Level One:
SHOPIFY Fundamentals

Every exceptional online shop starts with a blueprint. Before we even dig into the code, let’s explore the Shopify 2.0 design & development workflow from strategy to launch. What better way of looking under the hood than a walkthrough of your feature-rich base theme, Esencia? We will work on an actual case study for the brand, Estudio Persona.

• The Standout Checklist from design to launch
• Design Strategy for eCommerce + our most raved about Website Strategy Template.
• Wireframe Design Principles
• Efficiently configuring Shopify websites: from product set-up to order testing.
• Exploring built-in features, sections, and templates
• Building websites with accessibility, performance and speed in mind.
• Leveraging Shopify 2.0 features: store filtering, variants and the magic of metafields
• App and Features Library

No prior knowledge of Shopify, Adobe XD or Figma is required.

Level Two:
SHOPIFY CSS
Looking to spruce up the online shop a bit more? It’s time for us to fix those product aisles by styling them using CSS. In recreating the Creativa mockup, you’d be surprised with how much you can actually do in your Shopify Code Editor.

• Scoping the right selectors for typography & layout
• Responsiveness and Cross-browser testing and Smart Coding Techniques to make sure customizations are properly applied even when the theme is duplicated.
• Creative layouts using pseudo- & background elements
• Adding engaging animations
• Efficient methods to install custom fonts

All CSS concepts can be applied to ANY Shopify theme

Level Three:
SHOPIFY Liquid
Believe me, you can build your own template!
I’ll be demonstrating the process of how you can build your own “designer template” similar to how I built Esencia Theme.

• Beginner guide to Liquid and JSON
• JSON and Liquid basics to make customization options available to users.
• Adding custom sections & elements to existing themes
• Streamlining & optimizing your Shopify backend
• Learn how to build your own “designer template”

All Liquid & JSON  concepts can be applied to any Shopify theme (free or paid)

Level Four:
BUSINESS UNIT
Once you’re fairly confident with your tech skills, we can start talking about what else you need to know about running a Shopify design business. Here are the things that trip up many people in the beginning: how to find your ideal clients, price at a premium, and stand out.

• Defining your Brand Promise to attract the right clients
• Onboard with Confidence using our proposal templates, discovery call scripts, welcome guide and contract references.
• Notion Dashboard for eCommerce Projects
• Offering Shopify Design Intensive + bonus Dubsado Template
• Discovery Questionnaire and Website Copy Prompts

OUR core CURRICULUM

Business Unit

Module Zero

• Attracting the Right Clients

• Pricing Shopify Offers

• Contract Considerations

• Custom Projects and Proposal Templates

• Onboarding with Confidence

Level 1: Shopify Fundamentals
Module One

• The Standout Checklist

• Gathering and Processing Content

• Design Strategy for eCommerce

• Product & Collections Mappings

• Wireframe Design Principles

• Esencia Theme 1.0

Level 1: Shopify Fundamentals
Module Two

• Creating Development Stores

• Setting up the Esencia Theme

• Building with Accessibility, Performance and SEO in mind.

• Accessibility and Performance Checklist

• Key Sections and Homepage Build-out

Level 1: Shopify Fundamentals
Module Three

• Product Page Setup

• The Magic of Metafields

• Page Templates

• Collections and Store Filtering

• Shipping, Taxes & Payment Gateways

• Order Notifications, Pre-launch tests and optimization

Level 2: Shopify CSS
Module Four

• Intro to CSS

• Identifying & Combining selects

• The Box Model and CSS Layouts

• Responsive CSS and Browser Compatibility

• Troubleshooting Guide

Level 2: Shopify CSS
Module Five

• Key CSS Techniques

• Pseudo-elements and pseudo-classes

• CSS Animations in Shopify

• Flexbox

• CSS Grid

• Project: Project Creativa

Level 3: Shopify Liquid
Module Six

• JSON Basics

• Liquid Basics

• Creating Custom Sections using JSON & Liquid

Level 3: Shopify Liquid

Module Seven

• Modifying liquid elements Build your Own Templates

YOUR MENTOR
HI THERE,
I’M Rache
Iam a self-educated web designer & developer on a mission to enable creative entrepreneurs to build standout sites.
You might know me by my signature course, Standout™️ Squarespace. But what you might not know is that I didn’t have any coding knowledge from the start. When I quit my job as a chemical engineer, all I had was the determination to try something different.
Learning the code was far from easy. I made lots of mistakes untangling pages of Google results & forum threads, trying to make CSS snippets from strangers work. Sometimes they did. More often I spent hours troubleshooting the error later.
I started Standout™️ because I sincerely believe that web design & development shouldn’t feel confusing or frustrating. It can also be a rewarding & fulfilling career with the right guidance.
Standout Shopify is just another way for me to help you get there. And I would love any chance to accompany you on your next step towards your dream business. Can’t wait to see what you’ll create.

If you have any questions regarding this product, please contact us by email: [email protected]