Sean D’Souza – Article Writing Home Study

Sean D’Souza – Article Writing Home Study

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The Article Writing Self-Study Course

Learn why articles do a far superior job of attracting the clients that you want

How to stop knocking on clients’ doors, and get them to call you instead

Knocking on a client’s door is the hardest way to get business – yet we do it all the time

In order to get the client’s attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients. The more we try to sell, the higher the client’s hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.

So why do clients put off the purchase?

There are two big reasons. The first reason, is that they don’t want to buy at the exact moment that you want to sell. So even if you’ve just made this wonderful presentation of your product or service, there’s a close to zero-response on the client’s part. And that’s just because they’re not ready to buy right away. The second reason is that the client doesn’t really recognise you as an expert. All they can see is someone who’s trying to sell something to them. To them you’re just another ‘sales pitch’ coming through the front door. What you really need is a side-door entry!

Why articles help you sneak in the side door

Articles help you get the client’s attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don’t put up a wall. The more you inform a client about a topic, the more they’re interested in getting in touch with you. And not only do they get in touch with you– but they also choose you (instead of your competition).

Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business. And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I’ve written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines  And this is a small representation of places where our articles have been published.

But hey, the competition can write articles too, right?

Right. They can, and they will. But there’s a difference. And that difference lies in the ability to not only attract the client to what you’re writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you’ve stopped becoming the ‘salesperson they want to avoid’, and have become the educator and entertainer.

Entertainer? What’s entertainment got to do with article writing?

Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don’t create stickiness. Drama does.

Presenting: The Article Writing Self-Study Course

Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration? Do you figure you’re never ever going to write an article? If so, then this course is just for you. You’ll learn how article writing, or writing for that matter, is a simple science. It’s a paint- by-dot system.

By the time you finish the course, you’ll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we’ve seen before, you’ll not only be able to write articles, but write articles that keep your customer riveted to your writing. But there’s always the fear… What if you’re not a good writer? What if you’ve tried to write before, and gotten so-so results? What if you have other issues like dyslexia? Could you still learn to write captivating articles?

The Article Writing Course is designed to do the following:

1. Enable you to write faster than ever before.
2. Reduce the frustration of never getting past the first line
3. Create content that is so captivating that customers consider you the expert.

We use a simple system to achieve the above

• Deconstruction
• Reconstruction

In deconstruction, you’ll take apart articles and other forms of copy. You’ll see why the best writers in the world, became who they are, and what systems they used to persuade their audiences. In construction, you’ll learn exactly what strategies and tactics you need to create text that moves people to action.

Anyone can write an article. What we are looking to create is speed, drama as well as expertise within the article. And I’ll be there with you to guide and teach you, and more importantly to show you exactly what you need to fix, so that your articles improves instantly.

A Tiny Insight Into What You’ll Learn

• The three main systems of writing. And how to pick a system that is suited to your own individual personality. This means you can be who you are, instead of simply copying someone else.
• Spotting an instant disaster before you write the article. You’ll learn how to spot if an article is useless, simply by analysing parameters in your headline. This alone saves you hours of frustration and toil of going round in circles.
• Why writing effective headlines is critical. Most articles are read, or deleted solely on the basis of a headline. If your reader doesn’t get attracted by your headline, the rest of the article is almost never read–leading to a massive waste of time on your part. (This applies to both online as well as offline articles, by the way).
• How to get the reader to slip-slide (yes, there’s no better word) right from the headline to the first fifty words. And what to put in those first fifty that captivates the reader, and almost compels them to read the entire article.
• How to then take the reader past the first fifty words. The secrets to connecting thoughts, and disconnecting thoughts. And how connectors and disconnectors, when used with structure in mind, create intense drama and flow.
• How to create a grid that speeds up your article writing by 50% or more. The grid also enables you to construct an article that suits both the reader who reads every word, as well as the reader who scans.
• How to never run out of ideas. You’ll have so many ideas, that you’ll realise that writer’s block is really a myth.
• Learn why ‘creating a wall’ or ‘disturbance’ in an article is critical to keep the reader’s attention, and why it so appeals to human nature. Most mediocre articles avoid the ‘wall’, thus creating a boring, tepid style of writing.
• How to literally outline half a dozen (or more) articles in less than an hour, sitting at the cafe.
• How to mesh articles with selling products/services. Just writing an article will not get your customers to respond. You need to actually guide the customer to buy the product or service. How do you move from editorial to sales seamlessly?
• The secrets of formatting an article. Formatting is the visual aspect of your article. Most people look at a page, before they read a word. In an instant, your ‘lack of formatting’ can lose the reader.
• Learn which article headlines work better–and why. Why: That’s what you want to learn. Why does this headline supercede that headline? The key isn’t in copying blindly, but having a deep understanding of human psychology (It’s easier than you think).
• Understanding what makes an article boring–and how to avoid that scenario like the plague. It’s not enough to know what makes an article exciting. There are factors that make an article boring too. What are those factors?
• The Secret of writing angles to a story–and how you can write on one topic over and over again–without losing audience interest. This saves you enormous time and effort. Imagine having one topic and being able to generate ten, twenty, even a hundred angles. And yet the audience is clamouring for even more angles to that topic.
• How to use structure to build up momentum. Without structure you’re simply writing without parameters. Every time I write randomly, I waste more time than ever, and end up with a half-baked article that can’t be used. The structure is what will enable you to avoid making the mistakes I made at the start–and write faster than ever before.
• How to leverage articles into books, reports and other forms of revenue and customer-generation.

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Get Sean D’Souza – Article Writing Home Study at tenco.pro