Stephanie Mitchell – The AD Lab

Stephanie Mitchell – The AD Lab

Get booked and busy without hassle or hustle

The beauty business playbook to grow your clientele with Facebook and Instagram Ads so you can be in-demand and booked out

Especially when you’re starting out small, it’s hard to know how to get clients interested and booking with you.

You’ve probably tried a lot of stuff – hiring a marketing company, experimenting with Groupon, putting new content out on Instagram all the time – but it’s not bringing you real revenue results.

What are you missing?

Here’s the truth: You don’t have to be a social media expert, or spend a ton of time engaging, or have a big following to get the attention and booking of your ideal clients.

You just need to have a roadmap for social media and a system for putting yourself out there.

What’s the secret?Facebook and Instagram Ads (that actually work)

Here’s why social media ads work so well to fill your book with dream clients, practically on auto-pilot:

• Facebook and Instagram ads are designed to convert. Engagement feels good, but it doesn’t pay the bills. Social ads are engaging and bring in revenue.
• A small social media following does not mean you will only be advertising to a small group of people. FB and Insta ads reach thousands of people a day!
• Social media ads are so easy to use, and they’re tailor-made for your tight budget. Once you know how they work, you’ll be running ads in your sleep.
• Social ads can be your #1 marketing and referral tool. You don’t need to juggle a bunch of tools and apps. Bub-bye Tik Tok, nice knowing ya!
• They work for both Facebook and Insta. Two platforms, one ad: you don’t have to do double the work to reach double the audience

FB & IG Ads have been the #1 growth factor in my own business, and I’ve worked with more than 500 beauty business owners to help them scale with advertising.

Let me show you exactly how to create magnetic Facebook and Instagram ads to attract your ideal clients and get them excited to book with you!

Introducing

The AD Lab

A group coaching program and roadmap to grow your beauty business clientele with social advertising

From designing your Irresistible Offer, to creating captions and videos that convert, I’ll take you through every step along the way to getting real revenue results.

In this course, you will…

• Craft and hit Publish on your own Irresistible Offer, and get consistent bookings from your ads
• Learn about all the best captions to use and videos to make to turn “browsers” to “bookers”
• Have the confidence to show up for your ideal audience in the way that only you can
• Be part of a strong community of other beauty business owners building their empires along with you
• Know exactly what caption, video, and offer to put in your ads to make sure they’re hitting every target you set
• Have the power to generate income at will, anytime you want, using a bulletproof ad strategy

Here’s what you’ll work on in The Ad Lab

Module 1: Un-Confusing Ads

Your Comprehensive Crash Course On FB + IG Ads

Why they work, how they work, how to set goals for your ads, and seven crucial aspects of a profitable social media ad. Everything you need to know to build your own social media ad campaign and get familiar with advertising in the beauty industry.

Module 2: Irresistible Offer

Crafting Your Irresistible Offer

What’s your unique offer? How do you capture that and spread the news to your audience? In this module you’ll craft every detail of your profitable ad. You’ll learn how to stand out in the crowd with your unique offer, and what to say to get your appointment book buzzing with new clients.

Module 3: Instant Attractor Video

Creating Your Video Ad

From building the confidence to capture your unique personality on film, to planning, filming and editing your own profitable video ad. This module will light the fire under your butt to show up for your audience in the way only you can!

Module 4: Simple Ad Launch

Launching Your Ad Campaign

Module 4 is when we’re finally launching our video ad on Facebook and Instagram! You’ll choose your ideal target audience to show your post to, set your budget (no big spending required!) and optimize your post for maximum appointments booked

Module 5: Real Results

Measuring Your Ad Success

Why put all the work into an ad without measuring the results and tweaking where needed? In this module, you’ll learn how to access and monitor all the metrics that matter, so that your ad spend is bringing in the revenue you expect, and how to make changes when needed.

Module 6: Tweaking, Testing, Scaling

Planning Your Yearly Promotional Calendar

In this final module, we’ll plan a year’s worth of ad content, and you’ll be given the complete toolkit of ad templates for suite and booth renters, and beauty pros at every stage of their career. Get your ad campaigns running on auto-pilot for now and forever!

HEY NEW FRIEND! 👋
Meet your marketing coach!

“It takes a lot of courage to show your dreams to someone else.”
– ERMA BOMBECK

Hey, I’m Stephanie! I like to think of myself as Italian at heart (moving back this summer!), I love making pizza, hiking, farm animals, sci-fi books, and I’m a huge marketing nerd.

Several years back, when I had my beauty marketing agency, almost all of my salon clients asked me the same thing: “How can I meet more clients?”

That’s when I had my lightbulb moment: Every business owner should be using Facebook and Instagram ads to promote what they do! (I’d been using them for years in my own businesses!)

Social ads are so easy to do when you know how, and they resonate with your audience and convert well – and it’s not nearly as scary as you think it will be!

Since then, I’ve taught hundreds of hairstylists, estheticians, MUA’s and beauty business owners of all sorts how to build a name for themselves and attract dream clients using easy and fun social media ads.

I’d love to show you how simple and effective it can be when you’ve got a step by step plan and a good dose of bravery to guide you through creating Facebook and Instagram ads. I can’t wait to help make you a household name in your town!

The Ad Lab was created just for you if… 

• You’re an esthetician, hairstylist, MUA, nail tech, lash/brow artist, spray tanner or other beauty pro
• You’re in the early stages of your business, you’ve recently started over, or you’re ready to take on more clients
• You feel intimidated by advertising on social media, or have tried “boosting” posts before with little results
• You’re frustrated with the idea that the only way to make social media work is to spend all kinds of time on Instagram, and you feel like it’s not leading anywhere
• You’re willing to try new things, push out of your comfort zone (for example, getting on video!), and dedicate an hour or two a week to making this work
• You want to have someone hold your hand and guide you through creating profitable ad campaigns, step by step.

If you have any questions regarding this product, please contact us by email: [email protected]