Train My Traffic Person 2020 by Molly Pittman

We rebuilt TMTP from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2021:

• How to adapt to Apple’s iOS 14 update
• Over 50 new, how-to implementation tutorials
• A team of expert Coaches to help you succeed

Introducing… The NEW Train My Traffic Person

A hands-on, 16-week mentorship program rebuilt from the ground up for 2021.

The new TMTP combines 16 weeks of live strategy sessions with over 50 streamable how-to videos and a full library of brand new templates and worksheets. There’s never been a better way to learn the complete skillset of a master media buyer.

How This Mentorship Will Help You Succeed

• Molly… That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks.
• NEW Expert Coaches – To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
• NEW Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.Weekly action items to hold you accountable and help you reach your goals.
• NEW 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
• NEW Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
• Q&A Sessions – Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
• Private Facebook Group – Get support from your peers, and reach out to our TMTP Coaches anytime you have a question.
• Limited Class Size – All media buyers are different; that’s why we limit the number of students so we can give you what you need to succeed in this program.

A Show Of Hands: Who Wants To Beat Rising Costs, Diminishing Returns & Changing Platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 will change advertising forever. In 2021, Facebook is making the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

Here are the biggest challenges media buyers face in 2021:

• CHALLENGE 1: “I’m new to Facebook, and I’m struggling to get traffic or make online sales.”
• CHALLENGE 2: “My ads were working, but now they’re not! What ongoing maintenance should I do to keep my campaigns from going cold?”
• CHALLENGE 3: “I don’t know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
• CHALLENGE 4: “My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
• CHALLENGE 5: “I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.

Here Is The Structure That I Add To Their Paid Traffic Strategy To Help Improve Their Results

My 9-step Traffic System

• STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
• STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
• STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
• STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
• STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
• STEP 6: Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
• STEP 7: Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
• STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
• STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Train My Traffic Person Curriculum

With TMTP, I set out to build the media buying program I always wished existed.

SESSION 1: Setting the Strategy

Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

LIVE STRATEGY SESSIONS

• How to Think Like a Media Buyer
• Planning Your Traffic System
• Look Inside an Ecommerce Traffic System
• Look Inside a Non-Ecommerce Traffic System
• Look Inside a Local Traffic System
• Defining Your Business Objective
• Resource Roundup

RESOURCES

• Traffic System Planning Sheet

SESSION 2: Crafting the Offer

The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

LIVE STRATEGY SESSIONS

• The Offer Formula: Part 1
• The Offer Formula: Part 2
• How to Build a High Converting Lead Magnet: Part 1
• How to Build a High Converting Lead Magnet: Part 2
• Funnel Map # 1: Lead Magnet to Core Offer
• Funnel Map # 2: Mini Class Funnel
• Funnel Map # 3: Webinar Funnel
• Funnel Map # 4: Lead Magnet to Low Dollar Offer
• Funnel Map # 5: Lead Magnet to Sales Call
• Funnel Map # 6: Free Item / Service to Upsell
• Funnel Map # 7: Butter Chicken
• Funnel Map # 8: Pre-sell Article
• Funnel Map # 9: % Off Store or Product
• Ultimate Product Page: Part 1
• Ultimate Product Page: Part 2
• Mini Site: Part 1
• Mini Site: Part 2
• High Converting E-Commerce Acquisition Funnels: Part 1
• High Converting E-Commerce Acquisition Funnels: Part 2

SESSION 3: Defining the Who & Why

Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

LIVE STRATEGY SESSIONS

• What You Need to Know About the Who
• Market Centric vs. Product Centric
• How Do I Find My Avatar?
• Getting Into the Mind of Your Avatar
• Sipping on Potions
• Transformation Grid
• Answer These Questions
• Action Steps

RESOURCES

• Customer Avatar Questionnaire
• Customer Persona Canvas
• Transformation Grid
• Hook Questionnaire

SESSION 4: Ideating Campaign Assets

In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

LIVE STRATEGY SESSIONS

• Select Your Copy Styles
• Ad Multiplier Step 1
• Select Your Creative Styles
• Ad Multiplier Step 2
• Action Steps
• BONUS: How to Create Long Form Ad Copy
• BONUS: Copywriting Training w/ Alex Cattoni

SESSION 5: Creating Campaign Assets

The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

LIVE STRATEGY SESSIONS

• My Update to BOOM’s Targeting
• Copy Tips with Molly
• Copy Formulas with Ezra
• High Converting Creatives
• FB Video Ad Formulas with Ezra
• BOOM Creatives with Boris
• Action Items

RESOURCES

• Trageting Research Excercise

SESSION 6: Building & Launching the Campaign

Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

LIVE STRATEGY SESSIONS

• Campaign Objective
• How to Set Up a Conversion Campaign
• How to Set up a Traffic Campaign
• How to Set Up ABO Campaign
• How to Set Up a CBO Campaign
• Lifetime vs Daily Budgets
• Placements
• Audience Insights
• Dynamic Creative
• How to Find your Post ID
• How to Set Up an Organic Post or Previous Ad as a New Ad
• Look-A-Likes
• Super Look-A Likes
• Advanced Look-A-Likes
• How to Use Ad System Planning Sheets

RESOURCES

• Worksheets

SESSION 7: Analyzing the Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 14.

LIVE STRATEGY SESSIONS

• The How & Why of UTM Parameters
• An Introduction to Google Analytics
• [Advanced] Smarter Scale With Customer Value Velocity
• An Introduction To Facebook Events Manager
• [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
• An Introduction To The Campaign Performance Tracking Sheet
• Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
• [Deep Dive] Setting Up Google Analytics

RESOURCES

• Tracking Sheet

SESSION 8: Optimize the Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

LIVE STRATEGY SESSIONS

• How to Audit a Traffic Campaign (or System)
• Audit of BOOM’s FB Ad Account
• Audit of Smart Marketer’s Recent Launch
• On-Site Optimization & Heat Maps
• Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

• Traffic Plan Worksheet

SESSION 9: Analyzing the Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 14.

LIVE STRATEGY SESSIONS

• The How & Why of UTM Parameters
• An Introduction to Google Analytics
• [Advanced] Smarter Scale With Customer Value Velocity
• An Introduction To Facebook Events Manager
• [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
• An Introduction To The Campaign Performance Tracking Sheet
• Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
• [Deep Dive] Setting Up Google Analytics

RESOURCES

• Tracking Sheet

SESSION 10: Optimize the Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

LIVE STRATEGY SESSIONS

• How to Audit a Traffic Campaign (or System)
• Audit of BOOM’s FB Ad Account
• Audit of Smart Marketer’s Recent Launch
• On-Site Optimization & Heat Maps
• Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

• Traffic Plan Worksheet

SESSION 11: Analyzing the Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 14.

LIVE STRATEGY SESSIONS

• The How & Why of UTM Parameters
• An Introduction to Google Analytics
• [Advanced] Smarter Scale With Customer Value Velocity
• An Introduction To Facebook Events Manager
• [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
• An Introduction To The Campaign Performance Tracking Sheet
• Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
• [Deep Dive] Setting Up Google Analytics

RESOURCES

• Tracking Sheet

SESSION 12: Optimize the Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

LIVE STRATEGY SESSIONS

• How to Audit a Traffic Campaign (or System)
• Audit of BOOM’s FB Ad Account
• Audit of Smart Marketer’s Recent Launch
• On-Site Optimization & Heat Maps
• Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

• Traffic Plan Worksheet

Hi, I’m Molly!