Pay-Per-Click Fundamentals – Lynda.com Sale Page : http://www.lynda.com/Business-Online-Marketing-tutorials/Pay-Per-Click-Fundamentals/152380-2.html Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course.Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of […]