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Viral Marketing: Crafting Shareable Content – Jonah Berger
Apr
Viral Marketing: Crafting Shareable Content – Jonah Berger
COST: Membership site
Author: Jonah Berger
Size: 576 MB
Website: _http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
Topics include:
Word-of-mouth marketing
Harnessing the power of social media
What makes content go viral
Why people share some stories more than others
Telling stories that carry your message
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