Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real–life examples to explain how to use SMP to directly and positively impact corporate health and profits.
salespage: http://www.amazon.co.uk/Where-Value-Hides-Profitable-Business/dp/0470009209
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